The Art of Crafting A Better Theory: Insights, Logic, and Miscellaneous Nonsense
Welcome to our blog, a place where information flows like a parched riverbed in the scorching desert. Join us on a captivating journey through the arid expanse of knowledge as we delve into the depths of various topics with an unyielding thirst for understanding. With each meticulously crafted entry, we offer a unique blend of crisp analysis, unwavering logic, and a dash of subtle humor, creating an oasis of insightful content amidst the vast digital wilderness. Brace yourself for a thought-provoking expedition as our blog becomes your trusty guide through the barren terrain of intellectual curiosity.
nine marketing trends since the pandemic
Much like a personal journey through uncharted waters, my organization's response to the pandemic encapsulates the emerging dynamic marketing trends. This story serves as an analogy to explore nine key trends that have reshaped the marketing landscape since the onset of the pandemic.
clichés and all that jazz
I am big fan of clichés. No, really, I am. The thing about clichés is that they are inherently useful in conveying meaning beyond words. Put even more straightforward, clichés are a way to share complex things, like emotion or emphasis, in ways that are sure to be understood.
the science of story
The point of this post is not to show how good or bad this site is but to illustrate something specific. There is as much science as there is art to storytelling. Take the time to understand the science behind the craft and learn from those who strive to understand why stories work.
five truisms to help change your organization's culture
Whether you are the senior leader in your organization, someone with empowered organizational influence, or rank-and-file on your team, here are five truisms that will help you change culture – or do something enough like it.
mgmt
I am a fan of (some of) the music of the enigmatic band (whoismgmt.com), and while the use of their moniker is somewhat of an SEO experiment, this post is not about them. It is about three observations about management I would like to share.
ten futile workplace clichés
Because, you know, clichés exist for a reason - they, after all, are based in truth (or at the very least describe reality). If that is the case, then why do so many writers/bloggers/pundits out there do so much to speak out against the use of clichés (simply do a search for the word cliché, and you will see as many posts about avoiding them as anything else)?
the joy of zero
That is not to say that I have never been there before (well, I do not mean to brag, but it is a regular thing for me). It has taken me years to perfect this method (see my post on how I get things done). So the method that I have produced is very simple and very compelling. In fact, I can guarantee that my method will work for anybody.
right story. right people.
I believe the goal of marketing is to produce a behavioral change in people from something that does not benefit you to something that does, and the way you do that is to "tell the right stories to the right people."
decision parallax
As a matter of course, everyone, every day, is faced with a series of decisions. A constant onslaught of decision points interweaves the fabric of our lives. It starts at the first dawn of consciousness and ends with its last flicker. The very moment we experience lucidity is the very moment we have to make a decision.
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