The Art of Crafting A Better Theory: Insights, Logic, and Miscellaneous Nonsense
Welcome to our blog, a place where information flows like a parched riverbed in the scorching desert. Join us on a captivating journey through the arid expanse of knowledge as we delve into the depths of various topics with an unyielding thirst for understanding. With each meticulously crafted entry, we offer a unique blend of crisp analysis, unwavering logic, and a dash of subtle humor, creating an oasis of insightful content amidst the vast digital wilderness. Brace yourself for a thought-provoking expedition as our blog becomes your trusty guide through the barren terrain of intellectual curiosity.
on web marketing (re-revisited)
The most challenging part of navigating the environment that is the interwebs is understanding how your business fits in. I offer here four simple things that you can do to figure out what you should be doing on the web—and through them, you can create a set of criteria to make an intelligent strategic decision about how to spend your web marketing budget.
nine marketing trends since the pandemic
Much like a personal journey through uncharted waters, my organization's response to the pandemic encapsulates the emerging dynamic marketing trends. This story serves as an analogy to explore nine key trends that have reshaped the marketing landscape since the onset of the pandemic.
can understanding basic physics make you a better marketer?
I absolutely draw inspiration from all forms of science and thought. But when it comes to physics, I get the most geeky. And not because I can use physics to create better marketing (well, I do), but because I use physics concepts as a metaphor with my teams.
clichés and all that jazz
I am big fan of clichés. No, really, I am. The thing about clichés is that they are inherently useful in conveying meaning beyond words. Put even more straightforward, clichés are a way to share complex things, like emotion or emphasis, in ways that are sure to be understood.
the science of story
The point of this post is not to show how good or bad this site is but to illustrate something specific. There is as much science as there is art to storytelling. Take the time to understand the science behind the craft and learn from those who strive to understand why stories work.
right story. right people.
I believe the goal of marketing is to produce a behavioral change in people from something that does not benefit you to something that does, and the way you do that is to "tell the right stories to the right people."
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