The most challenging part of navigating the environment that is the interwebs is understanding how your business fits in. I offer here four simple things that you can do to figure out what you should be doing on the web—and through them, you can create a set of criteria to make an intelligent strategic decision about how to spend your web marketing budget.

Much like a personal journey through uncharted waters, my organization's response to the pandemic encapsulates the emerging dynamic marketing trends. This story serves as an analogy to explore nine key trends that have reshaped the marketing landscape since the onset of the pandemic.

I absolutely draw inspiration from all forms of science and thought. But when it comes to physics, I get the most geeky. And not because I can use physics to create better marketing (well, I do), but because I use physics concepts as a metaphor with my teams.

I am big fan of clichés. No, really, I am. The thing about clichés is that they are inherently useful in conveying meaning beyond words. Put even more straightforward, clichés are a way to share complex things, like emotion or emphasis, in ways that are sure to be understood.

The point of this post is not to show how good or bad this site is but to illustrate something specific. There is as much science as there is art to storytelling. Take the time to understand the science behind the craft and learn from those who strive to understand why stories work.

I believe the goal of marketing is to produce a behavioral change in people from something that does not benefit you to something that does, and the way you do that is to "tell the right stories to the right people."