hi. my name is nathan. nice to meet you.

i am a Christ-follower, husband, and father. the chief marketing officer at cdf capital and chief theorist here at a better theory.

as a follower of Christ, i believe firmly that everyone is created in God’s image and deserves recognition, dignity, and love. that starts with my family; my wife cheryl and our two kids emaleena and roman.

i serve as an executive overseeing marketing at cdf capital (since 2015). i am also the chief theorist of this blog.

over the past 25 years, i have had the honor of serving on executive teams and leading some amazing teams innovating in the church and ministry space. the common thread across all my experience is that i build things and solve complex business problems (and do it well enough to get opportunities to do so at increasingly larger scales). as a catalyst for strong cultures and an effective leader, i have experienced success at every step of my career.

FROM THE BLOG

they may not be recent, but i did write them all.

``ever tried. ever failed. no matter. try again. fail again. fail better.``

SAMUEL BECKETT

to me this quip from samuel beckett, is more than a pithy statement or inspirational quote. it is a strong statement on the world. much like beckett, i believe the natural state of the world is failure. consistent with scriptural teachings on sin, i firmly believe that since failure is inevitable, it should not be feared. but rather, embracing failure allows us to understand our own shortcomings and our need for Christ.

MEET THE ELSONS

the most important members of my team.

CHERYL

wife. mother. professor.

NATHAN

husband. father. theorist.

EMALEENA

daughter. sister. scholar-athlete.

ROMAN XAVIER

son. brother. actor & gamer.
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since its founding in 1953, cdf Capital has provided financing for the expansion, building, and growth of independent christian churches and ministries across the united states. today, Cdf Capital believes that church growth is more than just attendance and finances; it also involves congregational spiritual maturity, a culture of healthy leadership, discipleship-making, and more. when a church is properly resourced financially, spiritually, and in leadership, lives are transformed. we call this Transformational Capital.

visit CDF Capital online at cdfcapital.org

MORE ORIGINAL CONTENT, VIDEOS, AND INTEVERVIEWS

more and more i have directed my original content through other outlets. click the icons and the images below (hint: you will need to figure which ones are actually links) to read, watch, and listen to my ramblings.

announcing the brand

as the project lead of cdf capital's rebrand i had the opportunity to share my thoughts on a video release. click the image to the left to watch the video.

@ cdf capital

over the years i have been an occasional contributor to the cdf capital blog. click this box to read a collection of my posts and articles.

authority magazine

dr. ely weinschneider, noted psychologist, interviewed me on hope during the covid-19 pandemic. click this box to read the interview.

church communications podcast

katie allred had me on her podcast to talk church. click the image above to watch and listen.

content heroes

long time friend and collaborator, josiah goff, had me on his podcast to talk breaking through and my general shenanigans as a leader.