three ideas to help maximize resources

Come with me, and you'll see a world of pure pragmatism. 

Okay, while I love the iconic song from the 1971 Gene Wilder masterpiece, I am drifting from imagination to the pragmatic, especially as I deal with organizations. Nonetheless, the story of Willie, Charlie, and a magical factory is a useful backdrop for this conversation. 

And while Mike, Violet, Augustus, and Veruca should forever be etched in our memory as a sort of cathartic warning about our temperaments, it is unsurprisingly Charlie who proves to be the best docent to a more pragmatic approach for us. Especially when dealing with the maximization of resources.

#1 - strategic allocation over scarcity mindset

A scarcity mindset is categorized as the belief that resources are limited and, as such, an individual or organization cannot provide for themselves. This mindset, while pragmatic on the surface, is troublesome as it assumes that resources are limited and finite. Charlie, by all accounts, should have been driven by this mindset (regardless of which version of the story you encounter). He was poor and did not have the available means to change that.

By all accounts, it should have been the pragmatic thing to save the money he found instead of purchasing a single Wonka Bar with astronomically small odds of finding a Golden Ticket. But instead, he bought the bar and found the ticket.

As you face resource challenges as an organization, you will face many of these scenarios. We should not unnecessarily take risks, but much like there was no risk in Charlie's decision (you should know he was going to get it from the title of the book), we need to decide to allocate the resources we have to things that are likely to create change and drive us towards organizational goals.

#2 - investing in value, not just cost

In The Chocolate Factory, Charlie's deliberate choice of the everlasting Gobstopper over future promises and potential pleasures mirrors the importance of investing in enduring value. Charlie's choice was as much about value as it was about loyalty. He did not know the story's outcome, but his choice was rooted in what he had. He knew the value of the Gobstopper, and despite the potential of future riches, he chose to invest in value.

Another way to look at this is shoes. I bought a $400 pair of shoes for my wedding day 22 years ago. Over that time, I have gone through dozens of athletic shoes, but I still have the dress shoes and still wear them. They cost me more upfront, but the long-term savings have been real.

Organizational resource management requires distinguishing between cost-cutting measures and investments that promise sustained strategic advantages. Just as the Gobstopper represents lasting sweetness, organizations should focus on enduring value investments.

#3 - dynamic adaptation in resource management

When Willy Wonka introduced a new delectable delight, Charlie adapted his choices accordingly. He was not single-minded like Veruca, Mike, Augustus, and Violet. Rather, he allowed new information and new input to dictate how he made decisions; he adapted.

Similarly, organizations must embrace a pragmatic and dynamic approach to resource management. Likewise, organizations must embrace a pragmatic and dynamic approach to resource management. This strategy means constant evaluation, adjusting priorities based on emerging trends, and fostering a culture of agility. Adaptability ensures that organizations can remain efficient and continue to provide value.

As the situation changes, so must how we view resource allocation.


In hindsight, the story of Charlie and Willie came to an inevitable conclusion: the proliferation of the Wonka brand beyond the lifespan of its founder. But our stories are not written in stone, and our decisions have real-world implications. There may not be a right answer. But when you prioritize strategic allocation rooted in long-term value through an adaptable approach, well, that is worthy of Oompa Loompa.

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