We solve complex problems for leaders and their organizations

Whether you are a ministry, non-profit, or a business, we can help you assess, understand, and solve the complex problems that hinder growth

Line-art icon showing two documents with a magnifying glass in the upper right - the icon represents the verb assess
Line-art icon showing two people connected by a lightbulb with a gear inside - the icon represents the verb understand
Line-art icon showing a lightbulb with a puzzle piece in the upper right being put in by a hand - the icon represents the verb solve

ASSESS

UNDERSTAND

SOLVE

Identifying and solving complex business problems isn't optional—it's essential for any forward-thinking organization. Together, we'll dive deep into your organizational intricacies to assess obstacles and challenges, develop a shared understanding of how to move forward, and craft tailored solutions for your business.

Ignoring the complexities of your business landscape is like sailing through stormy seas blindfolded. You need a guide, a fresh perspective, not just a smarter one; you need a better theory.

Our Services

Incorporating our proprietary processes, each of our services is designed to help any organization get the assistance it needs to grow.

Fractional Leadership & Consulting

Tap into the wisdom and expertise of seasoned executives who can boost your marketing, stabilize your operations, and grow your revenue. There is no need to hire full-time staff or commit to long-term contracts. Choose the services you need when you need them.

Monthly Services as low as $2,500/mo

Assessments

You have to start somewhere, right? We get it. Whether you know you need ongoing help but want to make sure it is the right help, you have a project in mind but are not ready to commit, or you know you need something but just want to understand things better, our range of assessments are designed to give you the information you need to make your best decisions.

Assessments start at $500

Projects

Untangle the mess, transform the impossible into the possible, and bring order to the madness. Our proprietary and proven process provides a framework that unravels complex challenges. When you don’t know where to start, we've got you covered.

A Better Process

Our five-step methodology works. We based our proprietary process on 90 years’ worth of research and analysis methodologies to help remove the bias out of the process. This allows us to dive deeper than just conversations and help bring blocking issues, challenges, and other chaff hindering growth to the surface.

Frame the Need

Focus on Core Questions

Explore Potential Solutions

Understand the Path Forward

Deploy the Solution

A Proven Process, Tangible Deliverables, and Measurable ROI

Working with A Better Theory is different. Different in a good way. Our goal is not to try to get you to adapt your business to our methodology but rather use our methodology to uncork the pain points you feel as a leader and provide you with insight that is as neutral as possible. This allows us to take a pragmatic approach to helping you. Because at the end of the day, it doesn’t matter how much you like us, it matters what results you see. Every project and engagement we undertake has a defined start point, end point, and measurable return on your investment (whether that be in reclaimed time, better use of resources, or increased revenue).

Don’t just take our word for it

Kraig Escobar, Senior EMP
@ Apple

“The guidance I’ve received from Nathan, and now A Better Theory, has been pivotal from my early engineering days into the trenches of a top-traffic internet company, the FinTech space, and now at Apple. The impact of the A Better Theory approach on my journey, whether at the micro or macro level, cannot be overstated.”

Harmony Brown, Founder
@ Clarify Funding

“Anyone who works with A Better Theory will grow accustomed to hearing, "We will do better, we will be better, and we will rise above." That is at the core of how a Better Theory helps small, large, and supersized organizations thrive. They actively build team camaraderie and shared belief, all while driving results.”

Charles Lee, Founder & CEO
@ Ideation

“A Better Theory is a great partner for any organization looking for a systematic approach to problem-solving. Rooted in extensive research, strategic thinking, connecting people to people, and the value of life-long learning, the A Better Theory process is dependable and seeks the best for whichever organization they work with. “

Jeffrey Kranz, Owner
@ Overthink

“Anyone who works with A Better Theory will grow accustomed to hearing, "We will do better, we will be better, and we will rise above." That is at the core of how a Better Theory helps organizations, small, large, and supersized, thrive. They actively build team camaraderie and shared belief, all while driving results.”

Jeffrey Kranz, Owner at Overthink

Book a free consultation to see how we transform problems into wins

commitment free, pressure free, obligation free, and free free