As with all things in life, you have choices. We just hope you choose to work with us, because…

everything is theoretical until it is proven true (or disproven).

We are not just here to push ideas, we are here to help solve your problems.

organizational help at a fraction of the cost

Tap into the wisdom and expertise of seasoned executives who can boost your marketing, operations, and revenue. No need to hire full-time staff or commit to long-term contracts. Choose the services you need, when you need them.

sometimes you just need a coach

Or rather, a Not-Coach. Our approach is straightforward and results-driven. We offer expert advice, personal problem-solving, and a seamless connection to the resources necessary for your and your organization’s growth.

a proven process to improve your results

We untangle the mess, transform the impossible into the possible, and bring order to the madness. Our proprietary and proven process provides a framework that unravels complex challenges. When you don’t know where to start, we've got you covered.

book an initial consultation for free and see how A Better Theory can help solve your problems

There’s no commitment, pressure, or obligation.