i wrote this blog post a little over three years ago for a friend of mine who was starting up a web marketing consultancy. while he has moved on to other things this post still rings true and so i have decided to offer it here (updated and edited).
recently i took a post at logos bible software which, inevitably, meant that relocation to bellingham, wa is a necessity. while the relocation is not yet completed, my family is still in los angeles, i am fully immersed in my new post; back in a familiar world of technology, geekdom and the search for cool:…
today i came across an interesting article regarding the utility of social networking and social media in the milieu of marketing. the crux of the author’s (peter shankman) argument (if you look beyond his hap-hazard way of making his point) is that social technologies are just tools in the marketing tool box, not a replacement…