the science of story

okay so my blog is sub-par. that does not mean that if you are reading this that you are sub-par, but rather that this site, from a literal, semantic, or a rhetorical sense is flawed. i am good with that. because ultimately the flaws in this site tell a specific story. regardless if i am…

ten futile workplace cliches

i love cliches. when i was a kid living out in the void space between red bluff and cottonwood in northern california1 i did not have a great deal of entertainment at hand. sure we had both cbs and pbs (but in the mid-eighties that was not saying much). in between exploring the outdoors and…

rise above.

in this final installment of my personal ethos and standard that i am holding my teams at Rock Church to i am the part that is most difficult and most critical in changing culture. it is this part that i have gleaned from leaders and bosses over the years, and the part that i have…

do better.

in this second installment of my personal ethos and standard that i am holding my teams at Rock Church to i am covering the part that hits home most for me. through my life experiences and revelation from the Lord about who i am meant to be my personal mission statement was birthed. this part…

be better.

over the next several days i will be posting several blogs revolving around the my personal ethos and the standard by which i ask my teams at rock church to operate. this ethos is born out of years of mistakes and triumphs and serves as the anthem that drives how i do what i do.…

right story. right people.

recently someone asked me what my philosophy of marketing is. being me, i had a quick answer to their question: i believe the goal of marketing is to produce a change in the behavior of your audience (i.e. get them to do something), and to do so you need to “tell the right stories to…