okay so my blog is sub-par. that does not mean that if you are reading this that you are sub-par, but rather that this site, from a literal, semantic, or a rhetorical sense is flawed. i am good with that. because ultimately the flaws in this site tell a specific story. regardless if i am…
recently someone asked me what my philosophy of marketing is. being me, i had a quick answer to their question: i believe the goal of marketing is to produce a change in the behavior of your audience (i.e. get them to do something), and to do so you need to “tell the right stories to…
i wrote this blog post a little over three years ago for a friend of mine who was starting up a web marketing consultancy. while he has moved on to other things this post still rings true and so i have decided to offer it here (updated and edited).