right story. right people.

recently someone asked me what my philosophy of marketing is. being me, i had a quick answer to their question: i believe the goal of marketing is to produce a change in the behavior of your audience (i.e. get them to do something), and to do so you need to “tell the right stories to…

this friday is truly good

on the way to church for wednesday night fun my five year old, roman, asked my if i knew why it is called “good friday.” now i am used to startling insightful questions and statements from my kids, but this struck me in a genuine and unexpected way. after answering in the dadliest way i…

mgmt

although I am a fan of (some of) the music of the enigmatic band (whoismgmt.com) and the use of their moniker is somewhat of an seo experiment, i did want to share three observations about management (i am a manager at the company i currently work for—Logos). observation one: the key to unlocking potential in…